Hindi GECs are said to cater primarily to women who are their target audience. In the last decade, daily soaps have been essentially dominated by betiyaan, saas-bahus or other women character. Of late, there seems to have been a change of track, with the male leads grabbing more screen space and playing meatier roles in their respective shows, instead of simply playing the romantic interest of the long suffering heroine. Picture this: There's a huge buzz about Vivian Dsena's comeback in Hindi fiction after a long break from daily soaps with Gurdaspur, Shaheer Sheikh was the only talking point when the promos of Kuch Rang Pyaar Ke Aise Bhi first went on...
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